Although the SMMP (Strategic Meeting Management Program) was launched in 2004, this business initiative really gained momentum in 2008 as the U.S. (and world) felt the impact of a deep, global recession. As with any economic downturn, most organizations look for cost cutting measures, which place a focus on meetings, conventions and events…and meeting planners and departments.
By defining and implementing Strategic Meeting Management solutions, consolidating the meeting planning process, leveraging your spend and having access to management and financial reports, meeting planners can clearly demonstrate the increased value of meetings and events to senior management. This process will elevate management’s perception of the meeting planning process and specifically, how strategic planning drives successful business outcomes and achieves the company’s big picture goals.
In a nutshell, NBTA defines SMMP as the following combined key components:
Although there are plenty of white papers, webinars, workshops and articles on this topic, there is no “one size fits all” business plan ready for implementation. During my interactive workshop at the PCMA Education Conference in Montreal, I will discuss industry best practices and specific steps to create an action plan to generate management buy-in and assure success in implementing specific strategic meeting management solutions that work for you. Be sure to join me, Tuesday June 15 at my faciliatated peer-to-peer session.
So, what are your specific issues, concerns, challenges or questions on the SMMP topic? I would love to hear from you!
Jennifer Brown, CMP, is President of Meeting Sites Resource, a global specialist in meeting site research and hotel contract negotiations. MSR also offers meeting support services, meeting education / SMMP consulting and meeting technology solutions (sourcing, meeting consolidation, strategic meeting management). Jennifer can be reached at jbrown@meetingsites.net / 949-250-7483 ext. 315.
By defining and implementing Strategic Meeting Management solutions, consolidating the meeting planning process, leveraging your spend and having access to management and financial reports, meeting planners can clearly demonstrate the increased value of meetings and events to senior management. This process will elevate management’s perception of the meeting planning process and specifically, how strategic planning drives successful business outcomes and achieves the company’s big picture goals.
In a nutshell, NBTA defines SMMP as the following combined key components:
- Meeting and event registration
- Approval process
- Sourcing and hotel contracting
- Planning and execution
- Payment and expense reconciliation
- Data analysis and reporting
- Advanced technology
Although there are plenty of white papers, webinars, workshops and articles on this topic, there is no “one size fits all” business plan ready for implementation. During my interactive workshop at the PCMA Education Conference in Montreal, I will discuss industry best practices and specific steps to create an action plan to generate management buy-in and assure success in implementing specific strategic meeting management solutions that work for you. Be sure to join me, Tuesday June 15 at my faciliatated peer-to-peer session.
So, what are your specific issues, concerns, challenges or questions on the SMMP topic? I would love to hear from you!
Jennifer Brown, CMP, is President of Meeting Sites Resource, a global specialist in meeting site research and hotel contract negotiations. MSR also offers meeting support services, meeting education / SMMP consulting and meeting technology solutions (sourcing, meeting consolidation, strategic meeting management). Jennifer can be reached at jbrown@meetingsites.net / 949-250-7483 ext. 315.
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