Giving Back: Community Service as Part of Events

Posted by:
Debbi Beldon, CMP
Experient National Account Manager




Community Service is an important part of my life. I have served on the committee for an annual local industry event that raises money for the Food Bank of the Rockies for years. I am currently serving as the Chair of the National Network for the Needy Committee for PCMA. Community Service has always been important to my company, Experient and I am grateful that they give us the ability and support to participate in some very important activities.

The Denver Experient Office holds an annual event called Pack for Impact that combines raising money and doing good work. We collect leftover convention bags and spend the afternoon with clients and supplier partners at the Food Bank of the Rockies stuffing the bags with food with the children that participate in the Kid’s Café program to take home every weekend. This year, in addition to actively stuffing 500 bags, I am very proud to share that with the help of some very generous sponsors we presented a check for $7,750!

I know that many groups include some community service component in their events, so I was curious to learn what groups were doing at their meetings.

I spoke with Diane Miller, Senior Coordinator Meeting Services for the Church of the Nazarene. She told me that they have been holding service projects at their events since 1987. The Church feels that it important when they go into a city – that they don’t just “take” – hotel rooms, food and beverage, etc. but also “give back” to the community. I was most impressed that at their Youth Conference, the service project is mandatory. Attendees are instructed to bring two suitcases – one for their personal belongings and one filled with food. Once the teens get to the event, they sort the food and fill boxes that will feed a family of four for a week. In 2007 in St. Louis they were able to provide enough food to feed 10,000 families! According to Diane, they believe that if you can expose these teens to service early enough, hopefully the practice of giving back will stay with them for life.

I then reached out to Heather Plush, Senior Meeting Manager at the National Conference of State Legislatures. Heather explained that they have done a community service project the past two years. The last two years their project was an adult “paint by numbers” activity where attendees could come and paint for as long as they had and then the paintings were donated to a local hospital. This year, they are working with the USO, selling specially designed children’s books in their bookstore for attendees to purchase. The books are equipped with recording devices and after the event, NCSL will send the books purchased back to the USO who will send them to parents on active military duty. Those parents can then record themselves reading the book to their children.

I spoke with a corporate planner that is celebrating their 25th anniversary, so every employee has been challenged to commit 25 hours of volunteer service over the course of this year. In an effort to support this challenge, six charities were showcased at a networking event at their office. A pre event video montage (viewed as pre-work in the virtual environment) described the charter and works of each organization prepared the attendees to meet with charity representatives and discuss the possibilities for personal and team volunteer opportunities. Additionally, they incorporate volunteer and community/charity work at almost every internal event.

If you are doing a Community Service project at your events – thank you. If you are not, maybe you should ask yourself why not? The projects are good for the community and rewarding for your attendees that participate. If you are concerned about not knowing how to get started, contact PCMA who has a Community Service committee and may be able to guide you. The Convention & Visitors Bureau in the city where you are meeting is a great resource for ideas. Destination Management Companies can also help you put on a great event.

If you are attending PCMA’s annual meeting: Convening Leaders, be sure to attend our session “Giving Back to Your Host City”.