Posted by:
Christine Melendes, CAE
Director, Member Relations, PCMA
WOW! That is simply the only word I can say when I think of the results of the 2011 Convening Leaders Donation Drive. What started off as a HUGE goal of collecting 10,000 cards (a goal I thought we would struggle to reach) – we ended up donating almost 16,000 cards!
WOW! What support we had from the meeting planning community for this drive…our most successful one to date. Throughout the event people just kept coming and coming with cards to donate. When I checked on the “counting” we had over 10 boxes of cards counted and bundled by Tuesday afternoon. By the close of the meeting we had 12 boxes of cards ready to ship off to St. Jude’s.
WOW! What an amazing collection of cards – from holiday cards to note cards – there was enough variety that the charity will not know what to do with it!
WOW! How easy was this? Well, if you’ve never had a charitable component to your meeting before, you could simply add this and with little effort you could have a lasting and meaningful impact on a charity in your host city.
It was so easy to pull off with these simple steps: 1) Pick a charity where your attendees can easily pack or purchase a donation; 2) promote, promote, promote; 3) Make it easy to find the donation bin and make sure you have volunteers gather and record the donations; 4) Work with the local charity to pick up the donation.
This year’s donation drive benefited St. Jude’s Ranch for Children. St. Jude’s Ranch for Children serves all abused, abandoned and neglected children and families, creating new chances, new choices and new hope in a safe, homelike environment.
About PCMA’s Network For the Needy (NFTN) Initiatives
Founded in 1990, NFTN started a simple initiative to donate leftover food from conventions. NFTN has now grown into an organization-wide educational program for industry professionals to become educated in how to give back to their communities through meetings. Sponsored by a generous grant from Global Experience Specialists, NFTN is available throughout the United States and Canada at no cost and involves a wide range of programs and activities.
Why use the Network for the Needy to plan convention volunteerism?
Why not? The benefits are limitless, but here are just a few of the reasons why you should:
- Create goodwill - give your attendees the opportunity to help others in need and demonstrate that your organization cares about the community.
- Foster teamwork among your attendees by working together on a project for those in need.
- Develop positive community relations by publicizing your volunteer efforts to your members and customers.
- Help to demonstrate the value of the meetings and trade show industry to the community at large.


